Apple's soon to be released 'AirTags' will help users track an object, pet, or child. This may have some consumers concerned that someone could unknowingly slip an Airtag into their bag to track them without their knowledge. To counter this Apple debuted a new feature in the Find My app called "Item Safety Alerts.'
The Item Safety Alers will display a notice warning when an unknown AirTag is attached to you or your person. Moreover, some sources say that Apple plans to open up its Find My app to third-party accessories, such as Samsung's Galaxy SmartTag.
As more devices with tracking capabilities (many of which are very small), companies that proactively protect consumers will win consumer loyalty and brand recognition.
Safety Anti-Stalking Tech Features
Apple Alerts You If You're Being Stalked by Bluetooth Trackers
Trend Themes
1. Anti-stalking Tech - Developing anti-stalking technology to address privacy and safety concerns in the age of digital tracking devices.
2. Item Tracking Detection - Creating innovative ways to detect when unknown tracking devices are attached to personal belongings to prevent stalking and protect privacy.
3. Trackable Device Regulation - Investing in research and development of regulations around trackable devices to protect consumer privacy and security.
Industry Implications
1. Consumer Electronics - Consumer electronics companies can develop anti-stalking technology to differentiate their products and gain market share.
2. Security and Surveillance - The security and surveillance industry can invest in developing advanced technologies to protect against digital stalking and provide peace of mind for consumers.
3. Legal and Regulatory - Legal and regulatory bodies can develop guidelines and standards to regulate the use of trackable technology and better protect consumer privacy and security.