'Tis the season for serious shockvertising, made obvious by the St. Matthew's 'Mary's Positive Pregnancy Test' billboard that has recently sparked some controversial conversation.
St. Matthews-in-the-City is a prominent Anglican church located in Auckland, New Zealand that is not opposed to pushing boundaries when it comes to campaigning its beliefs. Just in time for the Christmas season, this billboard featuring Mary holding a clearly positive pregnancy test while covering her mouth in disbelief has just been released and the reactions are mixed, to say the least. The aim of the billboard was to humanize Mary as she was unmarried and unprepared for her unexpected pregnancy so more women can relate can relate without feeling shame.
The St. Matthew's 'Mary's Positive Pregnancy Test' billboard has certainly caused some drama but isn't that a mark of success in advertising? Amen!
Edgy Ecclesiastic Ads
The St. Matthew's 'Mary's Positive Pregnancy Test' Billboard Is Super Brazen
Trend Themes
1. Shockvertising - Disruptive innovation opportunities can be found in creating controversial and attention-grabbing advertising campaigns that push boundaries.
2. Humanizing Icons - There is potential for disruptive innovation in humanizing historical or religious figures in order to foster relatability and connection with a wider audience.
3. Challenging Social Norms - Innovation opportunities lie in challenging societal expectations and stereotypes through bold and provocative advertising that sparks conversations.
Industry Implications
1. Advertising - The advertising industry can leverage disruptive innovation by embracing unconventional and provocative campaigns that generate buzz and controversy.
2. Religion - Religious institutions can explore disruptive innovation by using unconventional methods, such as edgy advertising, to engage with a wider audience and bring attention to important issues.
3. Social Commentary - Industries related to social commentary and advocacy can innovate by using provocative campaigns to challenge societal norms and promote dialogue on important topics.