SsangYong, the South Korean automobile manufacturer, announced the 'SsangYong Torres,' a mid-range SUV poised as a slightly more expensive option than the brand's entry-level vehicles. SsangYong released a short commercial for the Torres that unveils a number of physical features of the SUV. For example, the Torres has five seats and an impressive mount of storage due to its elongated frame that almost resembles a full-size van.
On top of this, the front and rear grilles of the Torres have a unique design that includes six verticle pillars instead of a more traditional mesh frame. The hood curves up on the sides, and the vehicle itself slants downward toward the rear, giving the Torres a streamlined design. The car features LED indicators in the standard locations, as well as on the side-view mirrors with elongated, linear lights that accentuate the shapes of the vehicle.
Korean Rugged SUVs
SsangYong Released a Commercial for the 'Torres' Mid-Range SUV
Trend Themes
1. Rugged Suvs - SsangYong's release of mid-range rugged SUVs with unique design presents a disruptive innovation opportunity for the SUV market.
2. LED Indicator Lights - The integration of elongated LED indicator lights on the side-view mirrors of SUVs presents a disruptive innovation opportunity for the automotive lighting industry.
3. Streamlined Designs - The development of SUVs with curved hoods and streamlined designs presents a disruptive innovation opportunity for car manufacturers to differentiate from traditional boxy SUV designs.
Industry Implications
1. Automotive - The automotive industry can benefit from implementing unique design features to create a competitive edge in the growing mid-range SUV market.
2. Lighting - The automotive lighting industry can benefit from developing elongated LED indicator lights to create a new market segment for SUVs with unique lighting features.
3. Manufacturing - The manufacturing industry can benefit from developing more streamlined designs for SUVs to stay competitive in the rapidly growing SUV market.