Although there are tons of food products for kids and babies that boast free-from, allergy-friendly formulas that avoid the most common allergens, Square Baby takes a different approach as the only baby food that intentionally offers all of the Top 8 Allergens. According to some of the newest research, early allergen introduction can be beneficial for helping food allergies from developing in the first place. As such, Square Baby is expanding its Early Allergen Introduction menu with two all-new Square Meals—Coconut Shrimp Fried Rice and Almond Butter & Banana.
Tree nuts, peanuts, salmon, wheat, eggs and soy are some of the ingredients in these new formulas and others from Square Baby, which have been purposefully designed to introduce allergenic foods early.
Allergen-Included Baby Foods
Square Baby Intentionally Makes Baby Food with Eight Top Allergens
Trend Themes
1. Intentional Allergen Inclusion - Square Baby intentionally includes the top 8 allergens in their baby food to promote early exposure.
2. Early Allergen Introduction - Research supports early allergen introduction for reducing food allergies, creating a potential market for baby food companies.
3. Allergy-friendly Alternatives - As the market for allergen-included baby food grows, there may also be a demand for alternative allergy-friendly products.
Industry Implications
1. Baby Food - Square Baby's intentional inclusion of allergens creates a unique approach in the baby food industry.
2. Food Allergy - Research supporting early allergen exposure creates opportunities for innovation in the food allergy industry.
3. Health and Wellness - Allergen-included baby food aligns with growing consumer interest in health and wellness, offering potential opportunities in this industry.