In an effort to appeal to young consumers, Sprite has taken steps to associate itself with rappers and basketball players alike, which is something that it combines in this new Sprite commercial.
Featuring basketball legend LeBron James and 19-year-old hip hop artist Lil Yachty, the soda brand advertises the perks of its product in a way that's unpretentious, humorous and shareable. To begin, it starts out with LeBron James, who's in a kitchen with a camera crew around him. He tells his viewers that he's not going to tell them to drink Sprite, despite the fact that he's in a Sprite commercial as he says this.
The camera soon turns to Lil Yachty, who's in an ice-covered cave that has glowing soda bottles on its walls. He delves into an auto-tuned jingle that further promotes Sprite, which is later picked up by LeBron James and a team of social influencers.
Auto-Tuned Celebrity Soda Ads
This Humorous Sprite Commercial Features Lebron James and Lil Yachty
Trend Themes
1. Celebrity Endorsements - Brands can leverage the social following of celebrities and influencers to appeal to younger demographics through authentic and humorous content.
2. Auto-tune Advertising - Incorporating auto-tuned jingles and music into advertising content can help make it more engaging, memorable and sharable online.
3. Humorous Marketing - Using humor in advertising can help humanize a brand and make it more shareable and relatable to a younger demographic.
Industry Implications
1. Beverage - Beverage companies can use celebrity endorsements, auto-tuned advertising, and humorous marketing to appeal to a younger demographic and differentiate from competitors in a crowded market.
2. Athletic Apparel - Athletic apparel companies can leverage celebrity and influencer partnerships to create unpretentious and humorous content that appeals to younger consumers and differentiates from competitors.
3. Entertainment - Entertainment companies can partner with celebrities and influencers to create engaging and humorous content for online audiences, helping to drive brand awareness and engagement.