Recently, the 2018 Spring/Summer Undercover campaign was revealed, and it features a very clear old school punk inspiration.
Included in the collection are matching button-up shirt and pants, denim jackets and distressed vests that feature a myriad of patches, sweaters, long plaid dresses, a variety of hooded jackets and bombers, as well as many other garments that make use of oversized cuts, statement colorways, patterns, and embellishments. In addition, a number of heavy-duty combat boots, platform shoes, hats, and subtle pieces of jewelry are spotlighted.
To promote the punk inspiration that the garments make use of, the Spring/Summer Undercover collection was accompanied with an editorial, which showcases male and female muses who boast old school hair styles.
Japanese Punk Fashion
The New Spring/Summer Undercover Series Takes Cues from Vintage Punk Looks
Trend Themes
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Vintage Punk Fashion — Opportunity to create a line of vintage-inspired punk clothing using oversized cuts, bold colors, and heavy embellishments.
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Statement Colorways — Potential disruption in the fashion industry by introducing bold and vibrant colors in clothing designs.
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Old School Hair Styles — Opportunity for hairstylists and salons to offer retro-inspired haircuts and hairstyles for a punk fashion revival.
Industry Implications
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Fashion Design — Fashion designers can explore and innovate by incorporating vintage punk elements into their collections.
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Footwear — Creating heavy-duty combat boots and platform shoes to complement the punk fashion trend.
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Hair and Beauty — Hair salons and stylists can capitalize on the old school punk trend by offering retro-inspired haircuts and styles.