Acne Studios introduces its Spring/Summer 2020 sneaker collection full of silhouettes ready for the rising temperatures. The seasonal range prepares for those who have a sense of adventure as the sneakers are designed in a minimal Scandinavian aesthetic.
The pack draws inspiration from trekking purposes, designed to suit the purpose of hiking through trails in a fashionably sensible way. The seasonal series of sneakers by the fashion brand includes some of its most iconic silhouettes. This includes the Boltzer sneaker as a traditional option alongside the Rockaway model and the Brady sneaker for more athletic options for the season. The color palette is predominantly neutral with hues of beige, white, brown, black, and more.
Rugged Trek-Ready Footwear
Acne Studios' Spring/Summer 2020 Sneaker Pack is Extravagant and Bold
Trend Themes
1. Adventure-inspired Sneaker Collections - The rise of adventure-inspired sneaker collections presents an opportunity for brands to cater to consumers seeking functional yet stylish footwear for outdoor activities.
2. Minimal Scandinavian Aesthetic - The growing popularity of sneakers designed with a minimal Scandinavian aesthetic opens up possibilities for brands to create sleek, clean-lined footwear that appeals to minimalist consumers.
3. Neutral Color Palette - The preference for neutral color palettes in sneaker designs offers a chance for brands to tap into the demand for versatile and timeless footwear options.
Industry Implications
1. Fashion & Apparel - The rugged trek-ready footwear trend creates disruptive innovation opportunities for fashion brands to incorporate adventure-inspired designs into their sneaker collections.
2. Outdoor Recreation - The rise of adventure-inspired sneaker collections presents disruptive innovation opportunities for outdoor recreation companies seeking to provide functional and stylish footwear options for outdoor enthusiasts.
3. Footwear Manufacturing - The demand for sneakers with minimal Scandinavian aesthetics and neutral color palettes offers disruptive innovation opportunities for footwear manufacturers to produce sleek and versatile footwear for consumers.