Preen Mini's first ever collection of Spring clothing for kids is an adorable one that shrinks adult fashions and makes them super chic and most important of all, practical for wear by kids. The British brand launched this childrenswear collection of hoodies, dresses, shirts and skirts was launched exclusively though Selfridges, making it extra easy for Brits to get a hold of.
The Spring 2014 collection makes use of prints and patterns that graced the runway on the Preen 2014 Resort runway, making it effortless for moms, aunts, sisters and kids to get dressed and look like they belong together. As well as making the adult collection look youthful, the kids collection has some definite hints of sophistication.
Coordinating Child Apparel
Preen Mini's Spring Clothing for Kids Emulates Adult Preen
Trend Themes
1. Kids' Fashion Mimes Adult Fashion - Disruptive Innovation Opportunity: As parents become more fashion-savvy and conscious of their child's outfit coordination, there are opportunities to create kids' clothes that emulate adult fashion trends in a practical and chic way.
2. Designer Childrenswear - Disruptive Innovation Opportunity: Designers can create a children's line that reflects the same quality, style and personality of their adult line, tapping into the lucrative market of parents who want their kids to be seen in high-end brands.
3. Mini-me Fashion - Disruptive Innovation Opportunity: Develop a customizable service where parents can purchase matching clothes for themselves and their kids, personalized with co-ordinated prints and patterns for the ultimate mini-me fashion experience.
Industry Implications
1. Fashion - Disruptive Innovation Opportunity: Expand designers' offerings to include a full line of children's clothing that coordinates with adult fashion trends.
2. Retail - Disruptive Innovation Opportunity: Create a line of kids' clothes that touches on current adult fashion trends and have a separate department for parents and children to shop together.
3. Textile Manufacturing - Disruptive Innovation Opportunity: Create efficient production methods for customized fabrics that will make it possible for high-end designers to offer mini versions of their collections.