Forget red. Spring 2010 lip color is all about the shades you would find in the ocean, sky, or the pastel blue color in a pack of sidewalk chalk.
Designers like Paul Smith and House of Holland busted out electro-hued blue lipstick, perhaps to match the just-as-bright ensembles that marched down the catwalks. Shades of aquamarine, cobalt—even hues bordering on purple—adorned lips, showing us that really, anything goes for Spring 2010 lip color!
Implications - Consumers are looking for products with bolder aesthetics. Items that feature vibrancy appeal to those with stressful lifestyles. Companies could create more designs like this to garner more attention on the market.
Eccentric Painted Pouts
Spring 2010 Lip Color is a Shocking Palette of Blues
Trend Themes
1. Bold Lip Colors - Spring 2010's electric-hued blue and purple lip color trend presented an opportunity for the cosmetics industry to create bolder, unconventional shades.
2. Unconventional Color Palettes - The popularity of ocean and sky-inspired lip colors in Spring 2010 showcased an opportunity for various industries to experiment with unconventional color palettes in their products.
3. Individuality - The eccentric painted pouts trend emphasized the importance of individuality in beauty, fashion, and lifestyle, creating a disruptive innovation opportunity for brands catering to this concept.
Industry Implications
1. Cosmetics - The bold lip color trend demonstrated an opportunity for the cosmetics industry to create and market unconventional shades, catering to consumers looking to make a statement with their makeup choices.
2. Fashion - The unconventional lip colors utilized in Spring 2010 fashion shows opened doors for the fashion industry to explore more nontraditional color palettes in their designs.
3. Lifestyle - The emphasis on individuality in the eccentric painted pouts trend presents a disruptive innovation opportunity for lifestyle brands to appeal to consumers looking for unique, expressive products and experiences.