It looks like Spring 2010 hair will take another stroll down braid lane. But rather than just the side-to-back fairytale plaits that marked last season, designers produced different interpretations for next spring that ranged from country milkmaid to sporty sophisticate.
At Oscar de la Renta, Spring 2010 hair took on Swiss-Miss proportions, topping heads like a charming, braided halo—complete with interwoven, multi-hued ribbons. Norma Kamali piled it on to create a disheveled, braided lump, ultimately invoking images of a frazzled princess, while Alexander Wang featured a simple, messed-up side braid trailing down models’ shoulders that offset the designer’s sportier collection.
I don’t know about you, but I’m glad Spring 2010 hair will be about the braid again. Perenially pretty, braids are the ideal choice when you’ve got 2-day-old hair, deft fingers, and no time for a blow-out.
Brazen Braids
Spring 2010 Hair is All About Milkmaid Braids & Princess Plaits
Trend Themes
1. Braid Reemergence - The reemergence of braids in Spring 2010 hair trends offers opportunities for disruptive innovation in hair styling and accessories.
2. Interwoven Accents - Designers incorporating multi-hued ribbons in braided hairstyles suggests opportunities for innovation in hair accessory design.
3. Messed-up Braids - Simple, messed-up side braids featured in Spring 2010 hair trends may spark innovation in casual and athletic hair styling.
Industry Implications
1. Hair Styling - The reemergence of braids as a trend creates opportunities for innovation in hair styling techniques and services.
2. Hair Accessories - The use of interwoven multi-hued ribbons in braided hairstyles suggests opportunities for innovation in hair accessory design and manufacturing.
3. Athletic Apparel - The inclusion of simple, messed-up side braids in Spring 2010 hair trends may spark innovation in athletic apparel and hair styling for athletes.