Fresh, vivid pink was the color basis behind the Spring 2010 eye makeup look. Don’t worry though, next season’s pink eye is less about the garish, to-the-brow coloring of the ‘80s, and more about reimagining an ultra-feminine color in pretty, romantic, and mildly funky ways.
Designers that showcased bright rosy lids for their Spring 2010 eye makeup included Tibi, whose electric pink eye makeup was the perfect complement for its vibrant and fun collection, Cynthia Rowley, with watercolor lids that exuded girlish charm (the rolled bangs also helped!) and Tuleh, who used soft, sheer pink to go with its light, silky creations.
Fiercely Fuchsia Eyelids
Spring 2010 Eye Makeup Takes on Rosy Pink Proportions
Trend Themes
1. Vivid Pink Eye Makeup - The trend of using vivid pink eye makeup in Spring 2010 presents an opportunity for cosmetic companies to create new bold and artistic eyeshadow palettes.
2. Reimagined Feminine Colors - The reimagining of ultra-feminine colors in Spring 2010 eye makeup creates an opportunity for fashion brands to incorporate soft pinks and romantic styles into their designs.
3. Watercolor-inspired Makeup - The watercolor-inspired eye makeup trend in Spring 2010 opens up an opportunity for cosmetic brands to develop innovative eye shadow formulations that create a sheer and ethereal effect.
Industry Implications
1. Cosmetics - The trend of vivid pink and watercolor-inspired eye makeup in Spring 2010 presents disruptive innovation opportunities for cosmetic companies to create new eyeshadow formulas and packaging designs.
2. Fashion - The reimagined feminine colors trend in Spring 2010 eye makeup presents an opportunity for fashion brands to incorporate soft pinks and romantic styles into their clothing and accessories collections.
3. Beauty Salons - The trend of vivid pink and watercolor-inspired eye makeup in Spring 2010 provides an opportunity for beauty salons to offer specialized eye makeup services and tutorials.