Spot On, an inclusive menstrual tracker, is Planned Parenthood's first digital product, offering users the ability to track periods and manage their birth control.
The healthcare providers behind the digital platform acknowledged that the majority of fertility-based phone apps aren't reflective of the average user's needs. While most fertility apps are built to help women get pregnant, Spot On simply focuses on the overall health benefits of tracking one's cycle. From the casual dialogue to the color scheme, this app boasts inclusivity, ensuring it appeals to all gender identities and sexual orientations. The simple move to reject a pink colorway takes a step in the direction of gender inclusivity that's helping the app achieve a following of 2.4 million users.
As planned Parenthood's Jenny Friedler states, "We wanted to make sure the design—the copy, the emojis—had the feeling of, ‘We are here for you.'"
Inclusive Menstrual Tracking Apps
Planned Parenthood's 'Spot On' Focuses on Gender Neutrality
Trend Themes
1. Inclusive Women's Health Apps - The development of more healthcare apps focused on providing inclusive, gender-neutral services is a disruptive innovation opportunity.
2. Non-fertility Focused Menstrual Trackers - The creation of more menstrual tracking apps that focus on the overall health benefits of tracking one's cycle, rather than fertility, is a disruptive innovation opportunity.
3. Gender-inclusive Design - The implementation of gender-inclusive design in digital health products, like Planned Parenthood's Spot On app, has the potential to increase user engagement and appeal.
Industry Implications
1. Healthcare Technology - The healthcare technology industry has the potential to benefit from the development of more gender-inclusive and non-fertility focused menstrual tracking apps.
2. Reproductive Health - The reproductive health industry, including healthcare providers and clinics, has the opportunity to adopt and promote gender-inclusive and non-fertility focused menstrual tracking apps, like Planned Parenthood's Spot On.
3. Digital Health - The digital health industry has the potential to benefit from the implementation of gender-inclusive design in healthcare apps and products, like Planned Parenthood's Spot On.