Dutch streetwear imprint Patta works in collaboration with Dekmantel on a collection of sporty summer streetwear pieces. Dekmantel is a DJ collective and record label based in Amsterdam and hosts of the Dekmantel Festival. This drop is created in celebration of the 2018 festival and features a long sleeve shirt, a hoodie, polo shirt, track pants, as well as a crossbody bag. In addition to the apparel selection, the collaborative collection also includes two vinyl records by Palmbomen II and Rimer London as a complimentary gift when two items are purchased.
The color palette is the range boasts a darker theme, with hues of black, purple, grey, and blue. The key item in the range is the black track pants with co-branding details in different colors that boast an oversized silhouette on the lower half of the piece.
Sporty Summer Streetwear Capsules
Patta and Dekmantel Collaborate on a Series for the Warm Season
Trend Themes
1. Sporty Summer Streetwear - Opportunity for brands to create collaborative collections that blend sportswear and streetwear for the summer season.
2. DJ Collective Collaborations - Potential for DJ collectives and streetwear brands to collaborate on limited-edition collections, incorporating both apparel and music releases.
3. Complimentary Gift Bundles - Opportunity for brands to offer complimentary items, such as vinyl records, as gifts to consumers who purchase multiple items from a collection.
Industry Implications
1. Streetwear - Streetwear brands can explore collaborations with music or festival-related entities to create unique and limited-edition collections.
2. Music - DJ collectives and record labels can partner with streetwear brands to release exclusive clothing pieces and merchandise alongside music releases.
3. Retail - Retailers can curate special bundles or gift sets that combine apparel items with complimentary products to enhance customer experience and drive sales.