Sportswear label Nike works in collaboration with streetwear giant Supreme on a collection full of sporty streetwear silhouettes, perfectly merging both effort's expertise into one. The duo have previously worked together a number of times and join to design a capsule specifically for the Fall/Winter 2020 season.
The wide range of goods celebrate both brands and infuse practical structures with street culture influences. The joint capsule is made up of a soccer jersey, crewneck sweater, reversible anorak, reversible pants, as well as sweat shorts. The standout designs of the entire capsule are the reversible designs of the pants and anorak. It is made with clear nylon ripstop materials paired together with a nylon Taslan on the reverse side and come in three colorway options.
Collaborative Sporty Streetwear
Nike and Supreme Join Forces Once Again for the FW20 Season
Trend Themes
1. Collaborative Streetwear - The collaboration of established brands on a shared collection can lead to unique designs and marketing opportunities.
2. Sports-inspired Streetwear - Incorporating sports design and function into streetwear can attract a niche consumer group and create new market segments.
3. Reversible Clothing - Designing reversible clothing with unique materials can provide practicality and innovation for the consumer.
Industry Implications
1. Fashion Apparel - Fashion brands can expand their reach by collaborating with established or diverse brands to create unique, limited-edition collections.
2. Sportswear - Sportswear companies can capitalize on the growing trend of streetwear by incorporating street culture influences into their designs.
3. Textile Manufacturing - Innovative textile manufacturing processes can lead to the creation of unique fabrics and materials for reversible clothing designs.