High-End Sporty Collections

Thom Browne's Sportswear and Compression Capsule Readies for FW20

Luxury fashion designer Thom Browne unveils the latest sportswear and compression collection that brings its focus towards the athletic industry. The capsule took over 18 months to create, stemming from Browne's devotion to running and physical health.

The result of this is a collection made up of a selection of shell jackets, running shorts, compression tights, tees, track pants, and more. The color palette of the range remains relatively minimal, staying true to the designer's aesthetics. There are hues of either charcoal or navy blue to keep the styles muted for the season. In addition to this, the brand also launched three new pieces. This includes the Football parka, inspired by Browne's oversized parkas growing up, the Heritage trainer, and a pair of sunglasses.
Trend Themes
1. Athletic-focused Luxury Fashion - The rise of luxury sportswear collections presents an opportunity for high-end fashion designers to cater to the growing demand for athletic-inspired clothing.
2. Compression Technology in Fashion - Integrating compression technology into fashion apparel opens up new possibilities for designers to create innovative and performance-enhancing clothing items.
3. Minimalist Color Palette - The use of muted colors like charcoal and navy blue in sportswear collections reflects a trend towards minimalistic aesthetics that offer a timeless appeal.
Industry Implications
1. Luxury Fashion - The luxury fashion industry can leverage the demand for sportswear collections to produce high-end athletic-inspired clothing and accessories.
2. Sports Apparel - Sports apparel manufacturers can incorporate compression technology into their products to cater to athletes seeking improved performance and recovery.
3. Eyewear - The introduction of new sunglasses in sportswear collections creates opportunities for eyewear companies to collaborate with fashion designers and offer stylish yet functional sunglasses.

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