Salomon's Sportstyle line is an impressive branch as it showcases the clothing designs crafted by the brand for the Spring/Summer 2024 season. The brand is often recognized for its footwear but its apparel is also of a high caliber. The seasonal range sees shell jackets packed with functional pockets, loosely fitted pants, crossbody bags, technical skirts, and more.
All of the products are made to wear whilst trekking through the outdoors to remain functional without compromising style. The iconic colorway palettes seen on the footwear also make their way to the clothing with dark burgundy and pink paneling across the weatherized jacket, for example. There are also pastel palettes that give the clothing a soft visual for the season.
Dynamic Technical Outerwear Series
Salomon's Sportstyle Line is Full of Technical Outerwear
Trend Themes
1. Functional Outerwear Design - Embracing functionality without compromising style, brands are creating technical outerwear with practical features such as functional pockets and weatherized materials.
2. Iconic Colorway Palettes - Bringing iconic footwear colorways to apparel, brands are infusing clothing with standout hues like dark burgundy and pink paneling to create visually striking outerwear.
3. Seasonal Range Diversity - Diversifying seasonal ranges with a mix of shell jackets, pants, bags, skirts, and more, brands are offering versatile technical outerwear options for various outdoor activities.
Industry Implications
1. Outdoor Apparel Industry - In the outdoor apparel industry, there are opportunities to innovate by creating dynamic technical outerwear that combines functionality and style for outdoor enthusiasts.
2. Sportswear Market - Within the sportswear market, disruptive innovation can occur by incorporating iconic colorways and design elements from footwear into technical outerwear collections.
3. Fashion and Performance Integration - The integration of fashion and performance in clothing design presents opportunities for brands to offer diverse seasonal ranges of technical outerwear suitable for various outdoor activities.