As an alternative to in-person bar experiences, alcohol brands and bars are connecting with their community online by creating online events like group gatherings and sports pub quizzes. Bud Light—the official beer of the England senior men’s football team—will be hosting an England football pub quiz featuring past and present players and the first 10,000 people who tune in can compete to win the grand prize of co-hosting a pub quiz with an "England legend." For the promotional video for the virtual bar event, John Barnes is joined by Jordan Pickford, Harry Maguire and Ray Parlour.
On Friday evenings, fans are invited to visit Bud Light's YouTube and Facebook channels to play or stream the content for entertainment during the lockdown.
Virtual Bar Events
Bud Light is Hosting a Sports Pub Quiz Featuring Past & Present Players
Trend Themes
1. Online Bar Events - Alcohol brands and bars are hosting events online to connect with their community and provide entertainment during the pandemic.
2. Virtual Pub Quizzes - Virtual pub quizzes featuring past and present players offer an alternative to in-person bar experiences and allow for larger participation from a wider audience.
3. Celebrity Co-hosts - Offering the opportunity to co-host with celebrities can create excitement and engagement for virtual events while also providing a unique experience for fans.
Industry Implications
1. Alcohol - Alcohol brands can use online events as a way to connect with their community and promote their products while also providing entertainment during the pandemic.
2. Sports - Sports organizations and teams can host virtual pub quizzes featuring past and present players to engage with fans and provide a unique experience during the pandemic.
3. Entertainment - Entertainment companies can partner with brands and organizations to host virtual events that provide unique experiences for fans and promote their products or services.