The Sportmax Pre-Fall 2014 collection looks like the wardrobe for an upcoming sci-fi flick. Full of strict silhouettes and solid colors, its hard not to get the futuristic vibe from these designs. But instead of being inspired by 'Star Trek,' it was influenced by the work of Maiko Haruki, a Japanese photographer enamored with the exploration of light and shadow.
Adhering to a palette of white, deep blues, grays and black, the Sportmax Pre-Fall 2014 collection is chock full of graphic Prince of Wales checks, crisp tailoring and plenty of luxe outerwear. Although there is a bit of an androgynous tone to the fashion line as a whole, there are feminine pieces including a wide leather band that cinches at the waist.
Futuristically Stoic Lookbooks
The Sportmax Pre-Fall 2014 Collection is Crisp and Clean
Trend Themes
1. Futuristic Fashion - Opportunity for innovative designs that incorporate strict silhouettes and solid colors with a futuristic vibe.
2. Minimalist Aesthetics - Chance to create sleek and clean designs with a limited color palette and graphic patterns.
3. Androgynous Style - Potential for fashion lines that blur traditional gender norms and embrace a mix of masculine and feminine elements.
Industry Implications
1. Fashion - Opportunity for fashion brands and designers to explore avant-garde concepts and push the boundaries of traditional style.
2. Photography - Chance for photographers to experiment with light and shadow to create captivating and futuristic visuals.
3. Film and TV - Possibility to influence set and costume design in sci-fi films and TV shows, incorporating elements from the Sportmax Pre-Fall 2014 collection.