Pillsbury Baking is introducing three new products, including spooky baking mixes to help people host festive gatherings at home. The all-new Funfetti Slime Frosting, Funfetti Slime Cake Mix and Funfetti Slime Brownie Mix were created to "bring the slimy, the spooky and the fun to any festivity," especially at a time when events and activities look different and people are opting for smaller gatherings and virtual experiences.
While the Funfetti Slime chocolate cake mix is the first-ever in Funfetti's seasonal line, it can be decorated with the bright green Funfetti Slime Frosting with purple and black sprinkles. The brownie mix promises to be just as much of a treat to make, as it can also be dressed up with black-and-white eyeball sprinkles to truly bring the baked treat to life.
Spooky Baking Mixes
Pillsbury Baking's Funfetti Slime Frosting, Cake and Brownie Mixes are Festive
Trend Themes
1. Spooky Baking Mixes - Companies can innovate and launch more seasonal baking mixes to cater to the growing demand of home baking during festive occasions.
2. Funfetti Products - Introducing new varieties of Funfetti mix and frosting can provide an opportunity to increase brand awareness and customer loyalty for baking companies.
3. Virtual Festive Gatherings - Creating products that are specifically designed for virtual gatherings during festive seasons can be a disruptive innovation opportunity for baking companies.
Industry Implications
1. Baking Industry - Innovation in seasonal baking mixes and decorations can provide an opportunity to cater to the changing market preferences for home baking during festive occasions.
2. Food Retail Industry - Creating innovative baking products that cater to the demand for festive-themed snacks and treats can provide a competitive advantage for retailers.
3. Virtual Event Industry - Partnering with virtual event organizers and creating tailor-made products can provide a disruptive innovation opportunity for baking companies in the growing virtual events industry.