Spirited Euphoria is a non-alcoholic, distilled, endorphin-led "spirit" that;s made with a complex blend of natural, active and uplifting ingredients. This feel-good combination of ingredients includes hemp, CBD, nootropics and adaptogens, so drinkers experience not just flavor but the benefit of ginkgo biloba and 5-HTP. For the brand, "cloudy means quality," as it's explained as a measure of using high-quality CBD.
Spirited Euphoria can be enjoyed in refreshing non-alcoholic cocktails like the Edi & Soda, prepared with ice, soda water and an orange peel garnish. The spirit distilled from hemp is non-intoxicating yet it promises to help people unwind without the undesirable side effects in the morning.
The first endorphin spirit from Edi is set to be joined by another this summer and a third in 2022.
Uplifting Non-Alcoholic Spirits
Spirited Euphoria is Made with Hemp, CBD, Adaptogens & Nootropics
Trend Themes
1. Endorphin-led Beverages - The rise in popularity of non-alcoholic, endorphin-led 'spirits' is disrupting the alcoholic beverage industry and providing opportunities for companies to innovate in this space.
2. Functional Ingredients in Beverages - The use of non-alcoholic beverages with functional ingredients such as hemp, CBD, adaptogens, and nootropics is a trend that is creating opportunities for companies to create new products that cater to health-conscious consumers.
3. Non-alcoholic Cocktails - As more and more people are choosing to lead a healthier lifestyle, the demand for non-alcoholic cocktails is increasing, providing opportunities for companies to create innovative and delicious cocktails without the use of alcohol.
Industry Implications
1. Beverage Industry - The trend of endorphin-led, functional non-alcoholic beverages such as Spirited Euphoria is disrupting the traditional alcoholic beverage industry and providing opportunities for innovation and expansion in this market.
2. Health and Wellness - The trend of using functional ingredients such as hemp, CBD, adaptogens, and nootropics, is creating opportunities for companies in the health and wellness industry to create innovative products that cater to consumers looking to lead a healthier lifestyle.
3. Hospitality Industry - The rising demand for non-alcoholic cocktails provides an opportunity for the hospitality industry to create innovative, and delicious mocktails that cater to health-conscious consumers and provide them with a unique and enjoyable experience.