Richardson introduces a new collection for the Fall/Winter 2020 season, paying homage to Spike Bar. Spike Bar is one of the most notable gay bars in New York City and is a landmark for S&M subculture throughout the 80s and in the early 90s. The capsule delivers a rebellious spirit of the bar with the selection of materials, graphics, and the overall design.
The most notable pieces to join the seasonal capsule are the black leather riding crop as well as fingerless gloves offered in black and white. There are also some more conservative items such as a black satin bomber jacket and graphic tees detailed with Spike's logo. The rest of the capsule includes the waterproof trench coat in black with Richardson branding.
S&M Culture-Themed Apparel
Richardson Celebrates Spike Bar and its Subculture
Trend Themes
1. S&M Culture-themed Apparel - Opportunity to capitalize on the growing demand for edgy fashion inspired by subcultures like S&M.
2. Rebellious Spirit Capsule Collections - Potential to create limited-edition collections that pay homage to iconic bars and subcultures, attracting nostalgic and alternative fashion enthusiasts.
3. Reviving 80s and 90s Subculture Fashion - Opportunity to tap into the nostalgia trend by bringing back fashion elements from the 80s and 90s S&M subculture.
Industry Implications
1. Fashion Retail - Fashion retailers can carry subculture-inspired collections, targeting customers seeking unique and alternative fashion options.
2. LGBTQ+ Market - Brands can cater to the LGBTQ+ community by offering subculture-themed apparel and accessories, creating a sense of inclusivity and celebration.
3. Streetwear and Urban Fashion - Streetwear and urban fashion brands can collaborate with iconic subculture establishments to create limited-edition collections, merging street culture with underground alternative fashion.