Debuting at the Hilton Theatre in February 2010 is a new 'Spiderman: Turn Off the Dark' musical.
While this may seem like a risky idea, many top Hollywood names are agreeing to be in the cast, such as Evan Rachel Wood, who will play Mary Jane, and Alan Cumming, who will play Harvey Oswald (a.k.a the Green Goblin).
It will be interesting to see how this means of telling the classic comic book stories turns out.
Implications - DIG DEEPER INTO GEEK CHIC. WHY NOW?
The explosion in popularity of comic books has signalled the start of a pattern of geeky franchises crossing into mainstream success. Businesses should exploit the growing cultural interest in comic books, video games and other so-called geeky enterprises. By associating one's brand with these burgeoning hobbies, companies can expect the attention of the budding demographic of nerds.
Comic Books on Broadway
‘Spiderman: Turn Off the Dark' Brings Superheroes to Life
Trend Themes
1. Geek Culture Crossover - The rise in popularity of comic books and other 'geeky' franchises is creating opportunities for businesses to associate their brands with these hobbies, attracting the growing demographic of nerds.
2. Live-action Adaptations - Producing live-action adaptations of comic book characters and stories is a disruptive innovation opportunity for the entertainment industry, as seen in the success of 'Spiderman: Turn Off the Dark' musical.
3. Collaborations with Hollywood - Partnering with Hollywood names to be part of productions can be a strategy for businesses in the entertainment industry to attract audiences and increase exposure.
Industry Implications
1. Entertainment - Producing live-action adaptations of comic book characters and stories can strengthen the industry's appeal and open up new revenue streams.
2. Fashion and Merchandise - The rise of comic book popularity can lead to opportunities for businesses to create merchandise and fashion lines related to popular characters and franchises, and tap into a growing fanbase.
3. Marketing and Advertising - Businesses can leverage the cultural interest in comic books and video games to create marketing and advertising campaigns that resonate with their target audience.