Earlier this year, Smartfood unveiled a spicy popcorn snack in the form of a hot sauce-inspired Hot Buffalo variety and it is now continuing to turn up the heat with its all-new Flamin' Hot White Cheddar Flavored Popcorn.
Although the new popcorn product boasts a white cheddar flavor, it sets itself apart from previously released white cheddar snacks from the brand and looks more like the popular fiery cheese puffs produced by Cheetos—which, like Smartfood, are also made by Frito-Lay, a subsidiary of PepsiCo. On top of being able to enjoy a spicy popcorn snack, consumers will find that the air-popped, ready-to-eat treat shares 15 grams of whole grains per serving.
Beyond looking for hot and spicy snacks, Millennials are looking for flavor experiences that are more interesting and complex than previously introduced products.
Fiery Cheesy Popcorn Snacks
Smartfood's Spicy Popcorn Snack is Coated with a Hot Flavored Powder
Trend Themes
1. Spicy Popcorn Snacks - Opportunity for creating unique and exciting flavor experiences in the popcorn snack market.
2. Hot and Spicy Snacks - Potential for innovative and bold flavor offerings in the snack industry.
3. Complex Flavor Experiences - Demand for snack products that provide a variety of interesting flavors and combinations.
Industry Implications
1. Snack Food Industry - Opportunity for introducing spicy popcorn snacks and expanding flavor options in the market.
2. Popcorn Market - Potential for launching new hot and spicy popcorn products to cater to consumer preferences.
3. Millennials Marketing - Targeting millennials with unique and complex flavor experiences in snack products.