While McDonald’s may have officially removed the McWrap from menus across the US, the dish remains popular in countries such as Australia, which recently added two new spicy McWraps to its menu.
The new McWraps available from McDonald’s Australia include the ultra-spicy Chipotle Steak McWrap and the piquant Jalapeño Chicken McWrap. The former is made with thick slices of Aussie Rump Steak dressed with Chipotle sauce and accompanied by tomatoes, caramelized onions and iceberg lettuce. The latter is made with either grilled or crispy chicken, spicy mayo, jalapeños, tomatoes and iceberg lettuce. Both dishes are then wrapped in a flour tortilla for convenient, handheld snacking.
The introduction of the new spicy McWraps in Australia demonstrates that while the dish may have struggled to entice US customers, it has found success in regional markets.
Piquant Steak Wraps
McDonald's Australia is Adding Two Spicy McWraps to Its Menu
Trend Themes
1. Regional Mcwrap Offerings - Expanding international McDonald's menus with locally-inspired McWrap flavors could increase customer satisfaction in respective regions.
2. Convenient Handheld Snacks - Introducing more handheld snack options to fast food menus may attract younger, on-the-go consumers looking for more convenient options.
3. Spicy Menu Items - Expanding spicy menu options may attract customers looking for more diverse flavor choices and may differentiate a fast food chain from competitors.
Industry Implications
1. Fast Food Industry - Introducing ethnically and regionally-inspired dishes could differentiate fast food chains and increase sales in respective regions.
2. Convenience Stores Industry - Convenience stores can introduce their own versions of handheld snack options to attract more on-the-go consumers.
3. Spice Industry - Collaborating with fast food chains to introduce more global and diverse spice flavors may increase sales for spice companies and fast food chains.