The new Sprite Winter Spiced Cranberry Zero Sugar is now available nationwide for a limited time. The holiday-themed and fan-favorite beverage is back by popular demand with a new sugar-free option, as well as the original ingredient formula.
To celebrate the limited-edition launch, the soda brand teamed up with UNWRP, a Black-owned luxury gift-wrapping company. The team is creating custom gift wrapping paper inspired by the bold flavors of Sprite's new Spiced Cranberry Zero Sugar pop. Sprite's partnership with UNWRP continue's the brand's tradition of championing multicultural artists.
UNWRP was founded by Ashley Fouyolle, who started the company in her Brooklyn apartment. The multidisciplinary designer cultivated a diverse community of artists who share a passion for bringing color into an otherwise bleak world.
Holiday-Ready Sugar-Free Sodas
Sprite Introduces its Winter Spiced Cranberry Zero Sugar
Trend Themes
1. Sugar-free Beverages - More and more beverage brands are creating sugar-free options for their classic flavors, appealing to health-conscious consumers who still want to indulge.
2. Limited-edition Seasonal Products - Creating a limited-edition version of a product for a specific season not only drives excitement and urgency, but it also allows companies to experiment with new flavors without a long-term commitment to changing their core product line.
3. Brand Partnerships with Small Businesses - Collaborating with small businesses and entrepreneurs like UNWRP not only supports local economies, but it also gives brands the opportunity to tap into new and diverse markets and gain a competitive edge.
Industry Implications
1. Beverage Industry - Staying ahead of trends and consumer preferences is key in the beverage industry, creating a space for innovation in flavor options and product lines.
2. Packaging and Wrapping Industry - Creating custom packaging and wrapping for limited edition products can be an opportunity to showcase creative and environmentally-friendly options, creating unique experiences for customers.
3. Small Business and Entrepreneurship - Partnering with established brands can help small businesses gain visibility and reach new audiences, while larger companies can benefit from the fresh perspectives and new ideas of smaller, nimble partners.