Through a strategic collaboration, chef-owned brand Spiceology and Maker's Mark—known for the Maker's Mark 46 bourbon—worked to elevate American family-favorite dishes with a custom spice blend pack. Before engineering the tasty seasonings, the two brands commissioned a survey from market research company OnePoll to find out what are America's favorite dishes. The results revealed fried chicken, meatballs, and potato salad.
The special release includes Bill's Recipe #46 Bourbon-Inspired Spice Blend, the Fried & True Umami Chicken Blend, the Mom's Meatballs Sweet & Sour Blend, and the Everything Potato Herbaceous Blend. These recipes rest on traditions that have been passed down through generations. While the last three are geared toward a special variety of dishes, Bill's Recipe #46 Bourbon-Inspired Spice Blend is versatile and all-purpose, spotlighting "spicy, smoky, and earthy-sweet ingredients with evocative flavor notes of caramel, vanilla, and spice on spice."
Collaborative Spice Blend Packs
Spiceology and Maker's Mark Elevate Americana Dishes
Trend Themes
1. Custom Spice Blend Packs - The trend of customizing spice blends is on the rise, offering opportunities for companies to tailor their products to specific customer preferences.
2. Collaborative Product Development - Collaborations between food brands and chefs can lead to innovative and unique flavor combinations that appeal to a wider audience.
3. Heritage-inspired Flavors - Creating spice blends that reflect cultural roots and traditional family recipes can provide a unique selling point and capture consumer interest.
Industry Implications
1. Food and Beverage - Collaborative spice blend packs can create new product lines for food and beverage companies and expand their offerings.
2. Market Research - Market research companies can provide valuable insights for companies looking to create custom spice blends based on consumer preferences.
3. Retail - The popularity of custom spice blends presents an opportunity for retailers to offer unique and personalized products to their customers, setting them apart from competitors.