Design agency ART Production Shanghai is the creative force behind Hui Shang's spice and sauce brand identity. The company's collection of condiments and steamed stuffed buns are packaged in wrappers and glass containers that spotlight ingredients that are both fresh and authentic.
Though understated and simplistic in its overall look and feel, ART Production Shanghai's packaging is also narrative, revealing delicious ingredient pairings and images of finished recipes that will inspire at-home chefs.
Known for its range of regional specialties, Hui Shang promotes authenticity and quality at a rate that is affordable for even those on a budget. In addition to its vivid ingredient photography, the brand opts for traditional ink paintings that are brought to life by its design team. ART Production Shanghai's team describes that "the writing is not digital and linear, but a real dynamic calligraphy written by hand, providing strength and tradition."
Narrative Condiment Packaging
The Hui Shang Spice and Sauce Packaging Spotlights Fresh Ingredients
Trend Themes
1. Narrative Packaging - Using packaging designs that communicate a story or narrative around the product can create a unique and engaging customer experience.
2. Ingredient Transparency - Highlighting the fresh and authentic ingredients used in a product through packaging can build trust and appeal to health-conscious consumers.
3. Traditional Art and Calligraphy - Incorporating traditional ink paintings and dynamic calligraphy in packaging designs can evoke a sense of tradition and cultural authenticity.
Industry Implications
1. Food Packaging - Food packaging companies can explore narrative designs that showcase ingredients and recipes to enhance the consumer's connection with the product.
2. Gourmet Food - Gourmet food brands can leverage ingredient transparency and traditional art elements to position their products as high-quality and culturally authentic.
3. Design Agencies - Design agencies specializing in packaging can offer innovative solutions that combine storytelling, ingredient transparency, and traditional artistic elements.