It's no secret that Snap Inc.'s first attempt at a hardware product, the much-publicized Spectacles, weren't nearly as successful as the company was hoping for, so its recently released update, the Spectacles V2, aim to improve on the major pain points from that initial offering. The glasses have added several new technologies and design features to make them more appealing to Snapchat users around the world.
In terms of design, the Spectacles V2 are more understated. As opposed to the garish colors that were available for the original Spectacles, the new glasses come in subtly translucent red and blue frames as well as a solid black option. The lenses also come in two different reflectiveness levels for all three frame styles.
The technological aspects of the new glasses are changed as well. They can now take photos as well as video, and they come with a far smaller charging case to make them more conveniently portable.
Updated Social Media Glasses
'Spectacles V2' Improve Upon Snapchat's First Recording Glasses
Trend Themes
1. Improved Wearable Technology - The Spectacles V2 aim to improve upon the flaws of Snap Inc.'s first attempt at a hardware product with added functionality and improved design.
2. Photo & Video Hybrid Devices - The shifts from Spectacles V1 to V2 reflect a trend towards photo and video hybrid wearable technology.
3. Subtle Tech Wearables - Trend in making technology more subtle in physical appearance to blend better with individual style preferences exemplified by Spectacles V2
Industry Implications
1. Digital Advertising Industry - Spectacles V2 could open opportunities for digital advertising through photo-video hybrid devices and capture communication from new angles.
2. Wearable Technology Industry - Improved designs and functionality of wearable technology, like the Spectacles V2, could disrupt the wearable technology industry's competitive landscape.
3. Consumer Electronics Industry - With improved designs, new feature sets and a focus on both aesthetics and functionality, the Spectacles V2 adds to the trend of blurring the lines between fashion and the use of consumer electronics on a daily basis.