This year, hair dye brand Manic Panic is celebrating its 40th "Manniversary" and inviting consumers to join the festivities by purchasing a special eyeshadow palette.
Although the brand is best known for its outrageously colorful collection of hair dyes, it branched into a different segment of beauty with its Amplified eyeshadow palette. The 12 shades that pay homage to Manic Panic hair dye colors include vibrant hues with bold names to match, such as Vampire Red, Ultra Violet, Cotton Candy, Raven and Electric Banana. In the spirit of looking back in time, the palette boasts nostalgic packaging that will appeal to kids of the 90s with graffiti and brick wall imagery and an edgy, grunge attitude.
The Amplified eyeshadow palette from Manic Panic is exclusively available through Hot Topic.
Hair Dye-Inspired Eyeshadows
Manic Panic Made a Special Eyeshadow Palette for Its 40th Anniversary
Trend Themes
1. Hair Dye-inspired Makeup - Beauty brands can create makeup products inspired by bold colors originally intended for hair dyeing.
2. Nostalgic Packaging - Brands can leverage nostalgia for specific eras and subcultures with packaging designs that target those audiences
3. Multifunctional Beauty Products - Beauty companies can create products that can be used for multiple purposes, like using hair dye-inspired eyeshadows as both eyeshadow and hair dye.
Industry Implications
1. Beauty - Beauty companies can create makeup products based on bold and unconventional colors used in hair dyeing.
2. Packaging - Packaging design companies can create nostalgic packaging for products that target specific eras or subcultures.
3. Fashion - Fashion companies can partner with beauty brands to create complementary products to their clothing lines, like hair dye-inspired makeup for grunge-inspired collections.