Sennheiser and Continental produced a new speakerless car audio sound system, which was revealed at CES 2020. Continental stated that the sound system is only a concept, and it will not be available to consumers in the future. However, the system allowed both companies to experiment with in-car sound systems that do not rely on speakers. The ability to create a sound system without a physical speaker unit means that the company could have a greater degree of design freedom because of the extra space.
The speakerless car audio system operates using Sennheiser's Ambeo 3D audio technology, and Continental's 'Ac2ated' technology that stimulates surface areas of the car. After an area is stimulated it is able to produce a sound, and because of the Ambeo technology, the sound produces 3D effects to immerse the listener.
Speakerless Car Audio Systems
Sennheiser and Continental Revealed Speakerless Audio at CES 2020
Trend Themes
1. Speakerless Car Audio - Sennheiser and Continental experimented with speakerless car audio sound systems at CES 2020, opening the door to a new trend in car audio technology.
2. Ambeo 3D Audio Technology - The integration of Sennheiser's Ambeo 3D audio technology in the speakerless car audio sound system suggests a trend towards a more immersive in-car audio experience.
3. Ac2ated Technology - The use of Continental's Ac2ated technology to stimulate surface areas of the car may lead to a trend in developing audio systems that utilize the physical surfaces of the car to produce sound.
Industry Implications
1. Automotive - The development of speakerless car audio systems by Sennheiser and Continental opens up opportunities for the automotive industry to innovate and create immersive audio experiences for drivers.
2. Consumer Electronics - The integration of Ambeo 3D audio technology into car audio systems may lead to new opportunities for the consumer electronics industry to explore and innovate in-car audio technology.
3. Audio Engineering - Continental's Ac2ated technology may have disruptive innovation opportunities in the audio engineering industry, in creating audio systems that utilize physical surfaces instead of traditional speaker units.