Video game culture is just that, a culture unto itself. It has its own language, and now its own fashion line. The Sparkly Mario Eveningwear based its designs around the famous 'Super Mario Bros.' games.
Designed by a fashion major graduate, the collection was the culmination of all the skills she had learned. Featuring an actual sequined Mario dress, to a Bob-omb and mushroom dress, the Sparkly Mario Eveningwear undoubtedly brought the house down. Or is just gave you an extra life, and an invincibility star.
Haute Gamer Couture
Sparkly Mario Eveningwear is a 1Up Mushroom Fashion Collection
Trend Themes
1. Video Game Fashion - The trend of incorporating video game culture and characters into fashion lines creates opportunities for disruptive innovation in wearable technology and virtual reality fashion shows.
2. Nostalgic Fashion - The trend of using pop culture references from the past as inspiration for clothing designs creates opportunities for disruptive innovation in sustainable and ethical fashion practices and collaborative marketing campaigns targeting millennials.
3. Game-based Storytelling - The trend of using video games and their narratives as creative inspiration for clothing designs creates opportunities for disruptive innovation in product customization and augmented reality experiences.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend of video game culture and nostalgia by creating partnerships between designers, game developers, and manufacturers, as well as investing in research and development of smart fabrics and sustainable production techniques.
2. Gaming - The gaming industry can capitalize on the trend of video game fashion by collaborating with fashion brands, organizing pop-up stores in major gaming events, and developing immersive gaming experiences that integrate wearable technology and augmented reality applications.
3. Marketing - The marketing industry can capitalize on the trend of nostalgic fashion by creating cross-promotion campaigns that target millennials and Gen Z consumers who are passionate about pop culture and social media, as well as sponsoring influencer-driven events and experiences such as cosplay fashion shows and retro gaming tournaments.