Bevy Long Drink is a new launch from The Boston Beer Company and it was inspired by the national cocktail of Finland, the Long Drink. As Lesya Lysyj, The Boston Beer Company's Chief Marketing Officer, describes "Drinkers are searching for the ultimate in refreshment, but also don't want to sacrifice taste. That's where Bevy Long Drink comes in. It's cocktail-inspired, easy to drink, and full-flavored, yet highly refreshing unlike any beer or pre-mixed cocktail out there."
Available in two flavors (Sparkling Citrus Refresher and Sparkling Berry Refresher) these cocktail-inspired beverages are described as "exceptionally thirst-quenching" choices that are perfect for any occasion. These full-flavor sparkling drinks are both sweet and tart with 5.8% ABV. Bevy Long Drink boasts an original malt base with natural flavors and wild juniper berries.
Nordic-Inspired Sparkling Refreshers
Bevy Long Drink Was Inspired by Finland's National Cocktail
Trend Themes
1. Cocktail-inspired Beverages - Creating alcoholic beverages that mimic popular cocktails, providing consumers with familiar taste profiles in convenient, ready-to-drink formats.
2. Nordic Flavors - Incorporating traditional Nordic flavors, such as wild juniper berries, into new beverage formulations for a unique and exotic taste experience.
3. Thirst-quenching Refreshers - Developing new beverage products that prioritize refreshment as a key feature, satisfying consumer needs for hydration and flavor in one.
Industry Implications
1. Alcoholic Beverages - Major players in the global alcoholic beverage industry can explore new flavor profiles and provide consumers with more convenient, ready-to-drink options inspired by popular cocktails.
2. Natural Flavors - Companies in the natural flavors industry can create and provide unique, region-specific flavor innovations that can be used by beverage manufacturers.
3. Convenience Stores/retail - Retailers can provide convenient, on-demand access to ready-to-drink cocktail-inspired beverages that cater to consumers' changing preferences for easy refreshment.