GoodPop, a brand known for its plant-based and organic frozen desserts made with responsibly sourced ingredients, is now venturing into a new category with a line of sparkling juice drinks for kids. The brand's bubbly beverages are packaged into Mini Cans with flavors like Lemon Lime, Fruit Punch and Orange that have the potential to replace go-to juice boxes or sugary sodas. GoodPop’s sparkling juice blends contain between 23 to 30% real fruit juice, depending on the flavor.
These no-added-sugar beverages feature real fruit juice and with a hint of sparkling water, these bubbly beverages share a sophisticated drink with kids. The popularity of sparkling water has transcended to kids, with parents now having a simple way to meet the demand for refreshing and enjoyable beverages without added sugars.
Kid-Friendly Bubbly Beverages
GoodPop's Sparkling Juice Drinks Have No Added Sugar
Trend Themes
1. Plant-based Bubbly Drinks - The trend of plant-based beverages combined with sparkling water presents an opportunity for innovative and healthier options in the kids' beverage market.
2. Healthy Juice Box Alternatives - The demand for no-added-sugar drinks, like GoodPop's sparkling juice drinks, offers an opportunity to disrupt the traditional juice box market by providing healthier options for kids.
3. Kid-friendly Sparkling Water - The rising popularity of sparkling water among kids creates an opportunity for brands to introduce more flavors and variations of bubbly beverages catering specifically to young consumers.
Industry Implications
1. Plant-based Beverage Industry - Companies operating in the plant-based beverage industry can explore the incorporation of sparkling water into their product offerings to tap into the growing demand for healthier and refreshing drinks.
2. Children's Beverage Market - Innovative brands can disrupt the children's beverage market by providing no-added-sugar options, like GoodPop's sparkling juice drinks, as alternatives to traditional sugary drinks.
3. Sparkling Water Industry - The increasing interest in sparkling water among kids creates an opportunity for the sparkling water industry to expand its product range and develop more appealing flavors specifically targeted at young consumers.