The Sparkling Ice Starburst drinks are a new series of refreshments from the brand crafted with the namesake candy in mind to give consumers a guilt-free way to enjoy their favorite flavors.
The drinks feature a zero-sugar formulation that comes in four flavors including Lemon, Cherry, Strawberry and Orange, which are inspired by the four signature Starburst candy flavors. The drink is making its way onto the market now with an extensive rollout slated to take place in the US this spring, while also making its online debut starting in March.
Director of New Product Development Tatyana Osipovs spoke on the new Sparkling Ice Starburst drinks saying, "We dedicated months to recreating that creamy, candy mouthfeel while ensuring we captured all the flavours of the Starburst fruit chew candies in the Sparkling Ice beverage. Now, our fans can savour the candy flavours in our drink, all with zero sugar."
Candy-Flavored Sparkling Drinks
Sparkling Ice Starburst Comes in Four Sugar-Free Flavors
Trend Themes
1. Candy-flavored Sparkling Drinks - The Sparkling Ice Starburst drinks offer consumers guilt-free, zero-sugar candy-flavored refreshments.
2. Sugar-free Formulation - The zero-sugar formulation of the Sparkling Ice Starburst drinks caters to health-conscious consumers seeking sugar alternatives.
3. Online Debut of Candy-inspired Drinks - Sparkling Ice Starburst drinks are making their online debut in March, expanding accessibility to consumers nationwide.
Industry Implications
1. Beverage Industry - The candy-flavored sparkling drinks present an innovative opportunity for beverage companies to tap into the growing demand for guilt-free, sugar-free refreshments.
2. Health and Wellness Industry - The sugar-free formulation of the Sparkling Ice Starburst drinks aligns with the health-conscious trend, providing an opportunity for health and wellness companies to cater to consumers seeking healthier beverage options.
3. E-commerce Industry - The online debut of Sparkling Ice Starburst drinks opens up new distribution channels in the e-commerce industry, giving consumers nationwide access to these candy-inspired beverages.