Facebook has recently stated that it will open its beta program of Spark AR onto Instagram. The beta program was previously closed, however now any developers can create and place their AR filter onto the social media platform. The Spark AR beta was initially announced at the Facebook F8 keynote presentation.
Filters that were created for the Spark AR platform can be accessed in a number of different ways. Users can access AR effects from people that they follow, AR effects could also be placed into the camera effects tray in the Instagram app. Instagram will also have an Effect Gallery, where users can search through many different AR filters by different users. Instagram stories will also state which, if any, AR effect was used.
Open Source AR Filters
Facebook Will Open the Spark AR Beta Program to All Instagram Users
Trend Themes
1. Open Source AR Filters - The opening of the beta program for Spark AR on Instagram allows for the creation and placement of AR filters by any developer, providing opportunities for innovative and unique AR experiences on the platform.
2. Accessing AR Effects - The various ways users can access AR effects, such as through people they follow, the camera effects tray, and the Effect Gallery, create opportunities for increased engagement and discovery of AR content on Instagram.
3. AR in Instagram Stories - The inclusion of AR effect information in Instagram stories offers opportunities for users to interact with and discover new AR filters, enhancing the storytelling and creative potential of the platform.
Industry Implications
1. Social Media - The integration of open source AR filters on Instagram opens up new possibilities for businesses and marketers to create engaging and immersive AR experiences to connect with their audience.
2. App Development - The availability of the Spark AR beta program on Instagram presents opportunities for app developers to create and showcase their unique AR effects, expanding the range of AR experiences available to users.
3. Content Creation - The introduction of the Effect Gallery and the ability to use AR effects within Instagram stories creates opportunities for content creators to explore new dimensions of storytelling and visual expression.