This student packaging project is designed for fictional food brand Souvenirs Street. Consisting of condiments, spices and teas, this project blends contemporary and vintage art together in an effort to appeal to a young audience of consumers.
Inspired by ancient Chinese art, Souvenirs Street's labels are each hand-illustrated to feature animated characters and landscape scenes. Contrasting their vintage graphics, these animated motifs are fun and visually vivid.
This bright and eye-catching packaging blends traditional and contemporary graphics in an effort to appeal to a young demographic. While traditional condiments, spices and herbs are often marketed to mature consumer groups, this packaging concept illustrates the marketing power of animated visuals when targeting youth.
Remixed Cultural Packaging
The Souvenirs Street Brand Identity Blends Animated and Vintage Art
Trend Themes
1. Blended Art - Blending contemporary and vintage art in product packaging appeals to a young audience.
2. Animated Branding - Using animated characters and landscapes in packaging design creates visually vivid and engaging products.
3. Youthful Marketing - Utilizing bright and eye-catching packaging can effectively target a young demographic.
Industry Implications
1. Consumer Packaged Goods - Consumer packaged goods companies can explore blending contemporary and vintage art in their product packaging to attract a young audience.
2. Food and Beverage - Food and beverage companies can adopt animated branding in their packaging design to create visually vivid and engaging products.
3. Marketing and Advertising - Marketing and advertising professionals can leverage bright and eye-catching packaging to effectively target a young demographic.