With spring on the horizon, Starbucks has just debuted two tasty new breakfast wraps: the Bacon, Sausage & Egg Wrap and the Southwest Veggie Wrap. Though officially dubbed 'wraps,' these new dishes are as hearty as any breakfast burrito.
The new Southwest Veggie Wrap draws inspiration from Mexican ingredients such as cotija cheese, pico de gallo, and jalapeno cream cheese. These flavorful ingredients are also paired with cage-free scrambled eggs, black beans, sous vide potatoes, all wrapped up in a salsa tortilla for a bold and hearty breakfast.
For those looking for a little more protein in their morning meal, the new Bacon, Sausage & Egg Wrap features double-smoked bacon and sausage, paired with cage-free scrambled eggs, sous vide potatoes, and cheddar cheese, all wrapped up in a flour tortilla.
Southwest-Style Veggie Wraps
Starbucks' New Southwest Veggie Wrap Feature Bold Flavors
Trend Themes
1. Hearty Breakfast Wraps - Opportunity for food companies to create their own version of high protein, flavorful breakfast wraps.
2. Mexican-inspired Breakfast Dishes - Opportunity for restaurants to incorporate Mexican flavors in their breakfast menus.
3. Marketing Limited Time Offers - Opportunity for businesses to enhance their marketing strategy via LTOs that showcase unique flavors and ingredients.
Industry Implications
1. Food and Beverage - Food companies can leverage the popularity of wraps to cater to on-the-go customers.
2. Restaurant - Restaurants can enhance their breakfast menu offerings to keep up with changing consumer preferences.
3. Marketing and Advertising - Marketing firms can help businesses create innovative LTO campaigns to boost sales and customer engagement.