With the rise of popularity in Snapchat as a brand, content and story platform, the social media service has added a feature called 'Suggest' that lets users find and curate their friend list based on the type of content and people they want to follow. The feature is integrated into request tool. The feature will allow consumers to recommend accounts they like to fellow friends, increasing the spread of quality and popular content through a grassroots channel.
'Suggest' is a new and subtly advertised feature by Snapchat that crowdsources finding content geared to the user based on recommendations from fellow peers. The feature can be used to connect fans to celebrities, brands and influencer accounts as well as friends to other friends -- as a form of virtual introduction.
Crowdsourced Content-Suggesting Platforms
Snapchat's 'Suggest' Matches Accounts to a User's Tastes
Trend Themes
1. Crowdsourced Recommendations - Snapchat's 'Suggest' feature leverages user recommendations to connect users with content that matches their interests.
2. Grassroots Content Curation - The 'Suggest' feature enables the spread of quality and popular content through user recommendations, creating a grassroots channel for content discovery.
3. Integration of Request Tools - Snapchat integrates the 'Suggest' feature into its request tool, allowing users to easily find and recommend accounts to their friends.
Industry Implications
1. Social Media - Social media platforms can adopt the crowdsourced recommendations model to enhance personalized content discovery for their users.
2. Influencer Marketing - Influencer marketing agencies can leverage the 'Suggest' feature to connect brands with relevant influencers and facilitate partnerships.
3. Friendship-based Networking - Friendship-centric networking platforms can learn from Snapchat's integration of 'Suggest' feature to enhance user connections and introduce them to new friends.