These new Jealous Sweets plant-based sour beans are being launching by the brand in the UK to provide consumers with a diet-conscious way to satisfy their sweet tooth. The candies come in Zingy Sours including Orange, Apple and Lemon, while the Berry Sours option comes in Raspberry, Cherry and Blackcurrant flavors. The candies are both vegan-friendly and have a gluten-free recipe to position them as an accessible option for a wider range of consumers to choose.
Co-Founder Imran Merza spoke on the new Jealous Sweets plant-based sour beans saying, "Our sours give the traditional mouth-watering acidity, but we have upped flavour concentration to really enhance the eating experience. We find that people have an intense taste sensation when eating our sour beans that develops as you chew through the sweet."
Vegan Concentrated Flavor Candies
These New Jealous Sweets Plant-Based Sour Beans are Gluten-Free
Trend Themes
1. Plant-based Candies - The rise of veganism and conscious consumption present an opportunity to develop innovative plant-based candy options with enhanced flavor concentrations.
2. Gluten-free Treats - Expanding gluten-free options in confectionery can attract health-conscious and gluten-intolerant consumers in the market.
3. Intense Flavor Candy - Developing candies with a strong concentration of flavor can provide a unique and satisfying eating experience for consumers.
Industry Implications
1. Confectionery - Confectionery companies can incorporate plant-based and gluten-free ingredients to meet the growing demand of healthy and sustainable products in their offerings.
2. Vegetarian/vegan Foods - Plant-based candy manufacturers can align with vegetarian and vegan food industries to expand their customer base and offer variety in their product portfolio.
3. Sports Nutrition - Intense flavor candies can be marketed as a quick energy source during physical activity, appealing to the sports and nutrition industry.