December is the most popular time of year for couples to call it off so Pacific Foods took it upon itself to create a comforting soup kit to mend broken hearts. Around this time of the year, it's reported that nearly two-thirds (59%) of GenZ and Millennials have gone through a breakup or knew a couple who broke up.
With those recently uncoupled individuals in mind, Pacific Foods assembled the Broken Hearts Soup-port Kit and is working with award-winning podcast host, best-selling author, entrepreneur and TV personality, Nick Viall to get the word out. For a limited time in December, consumers can enter for their chance to win one of the comfort food kits.
Within, popular soups from the brand have been renamed with a twist: It’s Not Me, It’s You Chicken Noodle Soup, Broken Heart(y) Vegetable Soup and Seeing Red Tomato Bisque.
Breakup Soup Kits
Pacific Foods' Broken Hearts Soup-port Kit Helps to Mend Heartache
Trend Themes
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Breakup Food Kits — Brands creating food kits to cater to individuals going through breakups.
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Comfort Food Innovation — Innovation in the comfort food industry to cater to specific consumer needs.
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Brand Collaboration with Influencers — Increased collaboration between brands and influencers to promote products in unique ways.
Industry Implications
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Food and Beverage — Opportunity for the food and beverage industry to create more personalized and targeted products.
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Marketing and Advertising — Opportunity for marketing and advertising industry to leverage creativity and collaboration between brands and influencers.
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Packaging Design — Packaging design industry can create unique ways to present products, such as Pacific Foods' Broken Hearts Soup-port Kit.