The latest Soulland Spring/Summer 2019 collection is designed with inspiration drawn from one of the co-founder's most notable childhood experiences. Jason Kampp Berliner's father owned a VHA rental store and he designs the new seasonal capsule with that theme in mind. He references the cinematic concept that embodied his childhood upbringing by adorning the streetwear staples with a series of slogans that recall some retro movies.
The films referenced come from an eclectic background, spotlighting lines from action comedies, erotic cinema, and sci-fi films. Some of the silhouettes include denim jackets, coach jackets, tracksuits, tees, and more. A standout piece in the range is the bright pink tracksuit. The entire Soulland Spring/Summer 2019 capsule is now available to shop online.
VHS-Inspired Retro Streetwear
The Soulland Spring/Summer 2019 Capsule Highlights a Nostalgic Theme
Trend Themes
1. Nostalgic Streetwear - Opportunity for brands to create retro-inspired clothing collections that tap into consumers' nostalgia.
2. Film-inspired Slogans - Potential for fashion brands to incorporate iconic movie lines into their designs to appeal to movie lovers and pop culture enthusiasts.
3. Eclectic Film References - Opportunity for fashion brands to draw inspiration from a wide range of film genres and incorporate them into their clothing collections.
Industry Implications
1. Fashion - Fashion brands can explore the concept of nostalgic streetwear and incorporate film-inspired slogans into their designs to attract consumers.
2. Entertainment - Opportunity for entertainment companies to collaborate with fashion brands and license iconic movie lines for use in clothing collections.
3. Retail - Retailers can capitalize on the demand for nostalgic streetwear by offering a curated selection of film-inspired clothing collections.