Sopopular released a great new collection that will have you observing all the colors of the rainbow. Obviously this Berlin-based label isn't afraid of making a bold statement.
Using really bright colors for backgrounds of their latest lookbook (as well as on the clothes themselves), the Sopopular collection is sure to be, well, so popular.
Check out the color explosion in this fun and youthful collection in the gallery.
Implications - As modern society moves towards much more liberal ways of thinking, designers are challenging traditional notions of what is perceived as desirable and undesirable. This particular example challenges people's compulsion to keep clothing pristine by incorporating colored blots to its design. Corporations looking to convey themselves as cutting-edge and forward-thinking may consider releasing products with design elements that completely contradict the norms of what is deemed desirable.
Technicolor Couture
The Sopopular Lookbook is Rainbowtastic
Trend Themes
1. Colorful Fashion - The use of bright and bold colors is challenging traditional notions of fashion design and providing an opportunity for corporations to release products that contradict what is deemed desirable.
2. Bold Statements - Designers are making bold statements with their use of color in fashion, and this is leading to more liberal ways of thinking.
3. Perceived Desirability - People's perception of what is desirable in fashion is being challenged by designers who are incorporating colored blots to their designs. This presents an opportunity for corporations to release innovative products that challenge traditional norms.
Industry Implications
1. Fashion - The use of bright and bold colors in fashion design is an opportunity for brands to stand out and differentiate themselves in a saturated market.
2. Creative Industries - Designers in the creative industries are pushing boundaries and challenging traditional notions of what is deemed desirable, leading to more innovative and forward-thinking products.
3. Marketing and Advertising - Marketing and advertising firms that work with fashion brands can capitalize on the trend of using bold and colorful designs to make a statement and appeal to a younger, more liberal audience.