Sophie Monk is the latest celebrity to appear in a People for the Ethical Treatment of Animals (PETA) ad. The 28 year-old stripped for the organization in order to promote vegetarian lifestyles.
The spicy ad is intended to persuade people to "kick their meat habit," said the Aussie beauty in an interview with the organization.
"If you are going to take your clothes off for something, it better be a good cause."
On her meatless diet, Monk said, "There's no doubt in my mind that going vegetarian has made me feel better not only physically but also because I learned about the suffering of animals who are raised and killed for food."
The American Beauty inspired print and billboard campaign sports the tagline, "Spice Up Your Lifeâ€"Go Vegetarian" and feature Sophie lying on a bed of red hot chili peppers.
She follows in the footsteps of other actresses including Alicia Silverstone and Dita Von Teese who have taken off all their clothes to draw attention to the cause of not eating meat.
Check out some other celebrity activists who have chosen to be featured in sexy PETA ads to promote their love of animals:
Nude For PETA
Sophie Monk + 5 Other Celebs Strip For Animals
Trend Themes
1. Celeb Activism - The trend of celebrities using their fame and influence to promote causes and draw attention to important issues presents opportunities for brands to collaborate with well-known figures.
2. Vegetarian Lifestyles - The increasing popularity of vegetarian and plant-based diets presents opportunities for food companies to innovate and provide appealing meat-free alternatives.
3. Bold Advertising Campaigns - The use of provocative and spicy advertising campaigns can help brands capture attention and stand out in a crowded marketplace, providing opportunities for creative and disruptive marketing strategies.
Industry Implications
1. Fashion and Beauty - The fashion and beauty industry can leverage the trend of celebrities stripping down for a cause by partnering with them to promote ethical and sustainable products.
2. Food and Beverage - The food and beverage industry can capitalize on the trend of vegetarian lifestyles by introducing innovative plant-based products that satisfy the demand for delicious and nutritious meat alternatives.
3. Advertising and Marketing - The advertising and marketing industry can explore disruptive and bold campaigns inspired by the spicy PETA ad, enabling brands to create memorable and impactful messages that resonate with consumers.