SOPH. introduces the latest Spring/Summer 2019 collection by F.C.Real Bristol in a campaign that features the label's apocryphal team. The seasonal capsule features designs that are crafted with inspiration that highlights NASCAR aesthetics. This is translated through the silhouettes of hooded tracksuits, jerseys, outerwear, shorts, long sleeve shirts, and more.
Notably, the shorts and the long sleeve tops are adorned in the signature checkered accent by NASCAR alongside the flame emblem to recall the design theme. The PDK jackets are offered in colorways including black and which, lime green and blue, or the captivating option that fuse white, black, blue, lime green, and orange. The mannequin models showcase rubber masks wearing ribbed hem shirts and sweatsuit sets. In addition to the athleisure apparel, there are also the offerings of blouson jerseys, tops, and chino pants in muted colorways, swaying from the racing theme.
Racing-Inspired Spring Apparel
SOPH & F.C.Real Bristol Spotlight Doll-Like Model in SS19 Lookbook
Trend Themes
1. Nascar-inspired Fashion - The incorporation of NASCAR-inspired designs in fashion can disrupt the traditional sense of style and attract a new, younger audience.
2. Athleisure Apparel - The rise of athleisure apparel continues to offer a comfortable yet stylish clothing option for consumers on the go.
3. Campaigns with a Storytelling Element - Campaigns that showcase a story or a narrative can help create an emotional connection with consumers and differentiate brands from competitors.
Industry Implications
1. Fashion - The fashion industry can explore the use of NASCAR-inspired designs to create unique, eye-catching collections that appeal to a wider audience.
2. Athletic Apparel - The athletic apparel industry can capitalize on the trend of athleisure wear by incorporating more stylish, versatile pieces into their collections.
3. Marketing and Advertising - The marketing and advertising industry can leverage storytelling elements in campaigns to create a more engaging and memorable experience for consumers.