As it stands, there is no way to zoom into photos on Instagram in order to get more detail—however, the @sonyxperiafr Sony Instagram account uses the tagging feature in order to create pieces of a picture that can be seen close-up.
From the full photo, viewers are able to see a lively building complex that has scuba divers on the roof and octopus tentacles crawling out of the windows. These are just a few of the unusual elements to the photo, but more can be seen by clicking on certain areas.
Tapping on a part of the photo summons a tag that gives Instagram users the chance to see each and every window in much greater detail. While this style of ad has been used for scavenger hunts and hidden image games on the social media platform, this camera ad is one-of-a-kind.
Photography Exploration Campaigns
This Sony Instagram Campaign Creates a Scene to "Zoom" Into
Trend Themes
1. Instagram Zoom-in Campaigns - Possible disruptive innovation opportunity in interactive advertising using the tagging feature in Instagram to lure customers into products.
2. Interactive Social Media Advertising - Potential disruptive innovation opportunity in engaging customers through interactive social media ads that offer unique and memorable experiences.
3. Gamification of Advertising - Potential disruptive innovation opportunity in gamifying advertising techniques by incorporating game elements that can encourage customers to engage more with the product.
Industry Implications
1. Digital Advertising - The interactive feature of the Sony Instagram campaign provides a new dimension for digital advertising marketers to explore and develop methods to attract customers.
2. Social Media Marketing - The Sony Instagram campaign demonstrates the potential of social media marketing to create engaging content that can be leveraged to increase brand awareness and drive sales.
3. Camera and Photography - The Sony Instagram campaign highlights a creative way to promote camera and photography products in the digital space through innovative, interactive advertisement techniques.