Sonic is putting a spin on its classic cheeseburger with the launch of its new Sonic Griller.
Available now for all Sonic App users and available as of May 1, 2023, for everyone else, the new Sonic Griller is a perfect pairing of all your favorite backyard burger ingredients. The dish starts with a seasoned and char-grill glazed beef patty, which gives the meat a delicious smoky flavor. The patty is then topped with two slices of American cheese, hickory-smoked bacon, chopped lettuce, sliced tomatoes, and Sonic Comeback Sauce, which is a combination of mayo, ketchup, Worcestershire, and more. The whole thing is then finished with a soft bakery bun.
The new Sonic Griller will be available nationwide from participating locations until June 25, 2023.
Glazed Burger Patties
The New Sonic Griller Features a Char-Grill Glazed Beef Patty
Trend Themes
1. Char-grill Glazed Meat - A trend towards using char-grill glazed beef patties in fast food chains creates an opportunity for high-quality meat suppliers to market their products to restaurants.
2. Personalized Fast Food - Fast food chains incorporating mobile apps to allow for personalized orders creates an opportunity for technology companies to offer customizable software solutions to these chains.
3. Premium Ingredients in Fast Food - An increase in demand for premium ingredients in fast food creates an opportunity for food manufacturers to develop and market high-quality ingredients to fast food chains.
Industry Implications
1. Fast Food Chains - Fast food chains can take advantage of the trend of using char-grill glazed beef patties to differentiate their products and offer premium quality ingredients to their customers.
2. Meat Suppliers - High-quality meat suppliers can take advantage of the trend towards using char-grill glazed beef patties in fast food chains to market their products to restaurants.
3. Food Manufacturers - Food manufacturers can take advantage of the trend of using premium ingredients in fast food to develop and market high-quality ingredients to fast food chains.