The Sonia Rykiel Spring/Summer 2014 campaign provides a look at the current collection alongside large scale cartoonish drawings. Standing directly behind model Karen Elson were sketches of smoking lips, peace signs and ice cream cones, delivering the line with no particular artistic order or motif.
In the advertisements, Elson sported a professional manner of dress. Tight knee-length skirts were paired next to button up blazers, sleek tie up tops and elongated vests, pieces that can each be worn at meetings or in office settings.
Despite the professional tones present in this Sonia Rykiel production, photographer Craig McDean shook up the set with bold backdrops featuring blue, orange and violet shading. Evidently, the label is as usual aiming to captivated its audience.
Couture Cartoonish Fashion Campaigns
The Sonia Rykiel Spring/Summer 2014 Ads Include Drawings
Trend Themes
1. Cartoonish Fashion Campaigns - The use of cartoonish drawings in fashion campaigns disrupts the traditional aesthetic and adds a playful element to the brand.
2. Professional Office Wear - The combination of knee-length skirts, button-up blazers, and sleek tops disrupts traditional office wear, offering a fashionable and professional alternative.
3. Bold Backdrops in Advertisements - The use of bold and vibrant backdrops in advertisements disrupts the usual neutral or minimalist approach, creating a visually engaging experience for viewers.
Industry Implications
1. Fashion - The use of cartoonish drawings and unconventional backdrops in fashion campaigns presents opportunities for brands to showcase their creativity and differentiate themselves in the market.
2. Advertising - The incorporation of cartoonish drawings and bold backdrops in advertisements provides opportunities for advertisers to create eye-catching and memorable campaigns.
3. Office Wear - The combination of stylish and professional office wear offers opportunities for clothing brands to cater to individuals who seek fashionable alternatives for business attire.