There might not be anything off-kilter about the Sonia Rykiel Pre-Fall 2012 collection itself, but the lookbook adds a quirky angle to each design showcased. With a blue doorway as the lookbook's backdrop, the sophisticated, ladylike models look like they are on the set of Alice in Wonderland. This whimsical aesthetic will help draw people's attention while the fashion will maintain it.
The Sonia Rykiel Pre-Fall 2012 collection is filled with well-tailored dresses, shirts and skirts. With a subdued color palette of deep reds, dark blues and some pale pinks and yellows, there is a somber quality that adds another dimension to the playful catalog. The lookbook will allow this fashion label to appeal to women of all ages.
Off-Kilter Doorway Lookbooks
The Sonia Rykiel Pre-Fall 2012 Catalog is Playfully Moody
Trend Themes
1. Off-kilter Doorway Lookbooks - Using quirky backdrops in lookbooks adds a whimsical element to fashion design.
2. Sophisticated Ladylike Models - Featuring sophisticated ladylike models in lookbooks can attract attention and maintain interest in fashion collections.
3. Somber Quality in Fashion - Incorporating a somber quality into fashion designs adds depth and appeal to clothing lines.
Industry Implications
1. Fashion Design - Fashion designers can explore using unconventional backdrops and models to create unique and captivating lookbooks.
2. Photography - Photographers can experiment with whimsical and somber aesthetics to create visually stunning lookbooks for fashion brands.
3. Marketing and Advertising - Marketing and advertising professionals can leverage off-kilter lookbooks to attract attention and engage consumers with fashion products.