Funny Fruit Snack Storybooks

The Welch's 'Sometimes It’s Not Stealing' storybook is a humorous bedtime story created by the brand to provide parents with a relatable twist on real-life moments.

The book goes through the various ways that stealing is wrong in most scenarios, but goes on the explain how parents who sneak into a box of Welch's Fruit Snacks get a pass. This speaks to families that see parents dipping into their a child's supply of fruit snacks to satisfy cravings for a sweet treat. The book boasts a cheeky narrative with colorful illustrations to boot and is narrated by actress Kristin Chenoweth.

Director of Integrated Marketing Communications for PIM Brands Lauren Rosenberg spoke further on the Welch's 'Sometimes It’s Not Stealing' storybook saying, "This playful narrative pokes fun at how parents love Welch’s Fruit Snacks, and often can’t resist "stealing" them from their children. This story not only celebrates the unbreakable bond between families, but also weaves in a valuable lesson, ending with an interactive exercise in sharing Welch’s Fruit Snacks."