Something Natural Sparkling Water recently joined forces with the design company Little Big Brands to create this refreshingly simple yet appealing packaging design. This new beverage is made using all-natural ingredients and flavors, and is meant to appeal to consumers as a healthy alternative to carbonated drinks or juices.
The unique package design for Something Natural Sparkling Water, which features small white birds against a vibrant blue glass bottle, speaks to the product's concept. The use of birds reflects the beverage's all-natural qualities. Something Natural is available in five different colors: Blueberry Lemon, Strawberry Peach, Raspberry Key Lime, Pink Grapefruit and Black Cherry.
Implications - Many individuals are beginning to adapt healthier, more active lifestyles. Businesses that offer products that make it simple to improve their clientele's well-being will likely see large returns.
Cobalt Beverage Branding
The Packaging for Something Natural Sparkling Water is Simple But Bold
Trend Themes
1. Healthier Beverage Alternatives - Creating and marketing products that cater to the growing demand for healthier beverage options can lead to significant business opportunities.
2. Simple and Bold Packaging Designs - Developing unique and appealing package designs that reflect the product's concept can help brands stand out and attract consumer attention.
3. Natural Ingredients and Flavors - Utilizing all-natural ingredients and flavors in beverage production can tap into consumer preferences for more natural and authentic products.
Industry Implications
1. Beverage - The beverage industry can explore opportunities to develop and promote healthier beverage alternatives to meet the changing consumer demands.
2. Packaging - The packaging industry can capitalize on the trend of simple and bold designs by offering innovative packaging solutions that enhance product branding.
3. Food and Beverage - The food and beverage industry can focus on incorporating natural ingredients and flavors in their products to cater to the growing consumer preference for healthier and more authentic options.